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Abdulrahman Nahhas

Draw A Smile For Syria

Year
2013
Client
Independent Humanitarian Initiative
Country
Sudan
Industry
Humanitarian Aid / Non-Profit
Role
Founder, Creative Director, Campaign Manager, Brand Identity Designer
Project Type
Humanitarian Campaign / Branding / Social Media Campaign

This humanitarian initiative was launched to provide food assistance for Syrian families who were forced to flee their homes due to the Assad regime's oppression and violence and were living in refugee camps and temporary shelters. With the support of volunteers and the Sudanese community, the campaign successfully collected, packed, and delivered nearly two 40-foot shipping containers of food and essential supplies, providing meaningful humanitarian relief and hope to families facing extremely difficult conditions.

Project Story

Draw A Smile For Syria was founded in 2013 as an independent humanitarian initiative created to support Syrian families affected by the ongoing conflict. The campaign was built on a simple idea: combine creativity, community engagement, and volunteer efforts to bring hope while delivering real humanitarian assistance.

As the founder of the initiative, I was responsible for creating the campaign identity, leading its visual communication, coordinating volunteers, managing social media activities, and producing all branding materials used throughout the campaign.

Rather than being a commercial project, Draw A Smile became a meaningful social initiative where branding, design, and communication were used to create real impact beyond the digital world.

Project Overview

Draw A Smile For Syria was an independent humanitarian awareness and fundraising campaign established in Sudan in 2013. The project focused on supporting displaced Syrian families through volunteer-driven donation campaigns, public awareness initiatives, and professionally designed communication materials.

The campaign combined branding, social media communication, print design, volunteer coordination, and event organization into a unified humanitarian identity.

Challenge

Creating public awareness and building trust for an independent humanitarian initiative while organizing volunteers, promoting donation campaigns, and maintaining a consistent visual identity with limited financial resources.

Solution

Developed a complete campaign branding system including logo design, banners, posters, donation boxes, volunteer uniforms, printed materials, and digital communication assets. Combined offline activities with social media outreach to strengthen public engagement and encourage community participation.

Impact

Established a recognizable humanitarian campaign that successfully united volunteers, supporters, and donors under a consistent visual identity while raising awareness for the Syrian humanitarian crisis.

Campaign Journey

Real photographs documenting the campaign, volunteers, promotional materials, donation activities, and humanitarian outreach.

From designing the campaign identity and promotional materials to organizing volunteers, fundraising activities, packing food supplies, and documenting field operations, these photographs capture the story behind Draw A Smile for Syria. Together, they reflect the teamwork, dedication, and humanitarian spirit that made the campaign possible.

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CAMPAIGN ACTIVITIES

  • Humanitarian Campaign Planning
  • Volunteer Coordination
  • Donation Campaign Organization
  • Public Awareness Campaigns
  • Social Media Management
  • Campaign Branding
  • Print Design & Production
  • Event Promotion
  • Community Engagement
  • Marketing Communication

ACHIEVEMENTS

  • Founded an independent humanitarian initiative.
  • Created a complete campaign branding system.
  • Coordinated volunteer-based awareness activities.
  • Designed all campaign promotional materials.
  • Established a recognizable visual identity across digital and printed media.
  • Supported humanitarian donation campaigns through effective communication and branding.

My Contributions

Contributing across branding, communication, coordination, and campaign execution as part of a dedicated volunteer team.

As the founder of the initiative, I contributed to multiple aspects of the campaign, including creating the visual identity, designing promotional materials, managing social media communication, coordinating volunteers, supporting fundraising efforts, organizing public awareness activities, and documenting the campaign. Working together with an outstanding team of volunteers, we transformed a simple idea into a humanitarian initiative that successfully reached families in need.

Creative
  • Brand Identity Design
  • Graphic Design
  • Print Design
  • Marketing Materials
Communication
  • Social Media Management
  • Public Awareness
  • Campaign Promotion
  • Volunteer Communication

CAMPAIGN RESULTS

Delivering meaningful humanitarian support through collaboration, community engagement, and volunteer commitment.

The campaign successfully united volunteers, donors, and the Sudanese community around a shared humanitarian mission. Nearly two 40-foot shipping containers of food and essential supplies were collected, packed, and delivered to Syrian families living in refugee camps. Beyond the humanitarian assistance itself, the initiative built a recognizable campaign identity, strengthened community participation, and demonstrated how collaboration and volunteer-driven action can create lasting social impact.