DNA Smart Solutions
(Plusxe Media Agency)
- Year
- 2011–2018
- Client
- DNA Smart Solutions (Formerly Plusxe Media Agency)
- Country
- Sudan
- Industry
- Creative Agency / Branding / Advertising / Digital Media
- Role
- Fournder, Creative Director, Brand Identity Designer, Lead Graphic Designer, Web Designer
- Project Type
- Creative Agency / Branding / Digital Design / Web Design
A showcase of hundreds of branding, web development, ERP systems, marketing campaigns, print production, and digital transformation projects delivered through DNA Smart Solutions (formerly Plusxe Media Agency).
Project Story
DNA Smart Solutions (formerly Plusxe Media Agency) served businesses, organizations, and public institutions by delivering complete digital and creative solutions. As Creative Director and Lead Developer, I managed projects from initial strategy to final delivery, combining software development, branding, web technologies, marketing, and production into a single workflow.
The agency handled projects across multiple industries including healthcare, education, manufacturing, automotive, retail, media, and corporate services. My responsibilities extended beyond design, covering technical architecture, development, production management, and client coordination.
Working across hundreds of projects provided experience in solving real business problems while maintaining consistent quality, deadlines, and long-term client relationships.
SERVICES PROVIDED
Delivering end-to-end branding, print production, digital design, and marketing solutions through a full-service creative agency.
From corporate identity development and website design to large-format printing, advertising campaigns, packaging, vehicle graphics, signage, catalogs, and production management, this project showcases the complete range of creative and production services delivered for businesses across multiple industries.
BRANDING & CORPORATE IDENTITY
Designed complete visual identities from logo creation to full corporate identity systems, ensuring consistency across every customer touchpoint.
PRINT & PRODUCTION
Managed professional print production using large-format printers, producing indoor and outdoor materials, exhibition graphics, vehicle branding, rollups, signage, banners, catalogs, and promotional products.
DIGITAL & WEB SOLUTIONS
Designed and developed corporate websites, digital campaigns, interactive presentations, online marketing materials, and multimedia content supporting both local and international clients.
MARKETING MATERIALS
Produced brochures, company profiles, product catalogs, business cards, folders, packaging, promotional gifts, and multilingual communication materials for healthcare, tourism, logistics, automotive, and commercial sectors.
PROJECT MANAGEMENT
Coordinated projects from concept development to production, supervising design, client communication, printing processes, suppliers, installation teams, and final delivery.
CREATIVE DIRECTION
Led branding strategy, visual concepts, advertising campaigns, and creative execution while maintaining quality standards across multiple simultaneous projects.
HIGHLIGHTS
- 100+ Brand Assets Produced
- 120+ Print Projects
- 50+ Corporate Identity Systems
- Healthcare • Automotive • Tourism • Telecom • Government
- Large Format Printing
- Vehicle Graphics
- Indoor & Outdoor Signage
- Packaging Design
- Website Design
- Marketing Campaigns
Capabilities
- Corporate Identity
- Brand Strategy
- Web Design
- ERP Systems
- Exhibition Stands
- Large Format Printing
- Packaging Production
- Offset Printing
- Digital Printing
- Promotional Materials
- Installation Supervision
CREATIVE PORTFOLIO
Showcasing corporate identity systems, marketing materials, websites, catalogs, packaging, signage, and print production projects.
Each project reflects a complete creative workflow—from concept and visual identity to production and final implementation. Together, these works demonstrate experience in branding, advertising, digital design, and large-format production across a wide range of commercial sectors.
Dr. Abdulaziz Alwehaibi Medical Complex
Complete healthcare communication materials for a medical complex in Dammam.
A full visual communication package including rollups, brochures, cards, folders, patient information materials, indoor visuals, and promotional assets designed for a medical complex in Saudi Arabia.
Specialist Dental Treatment Center
Clean medical branding for a specialist dental treatment center.
A professional identity system including logo design, business cards, envelopes, folders, and stationery materials, created to give the dental clinic a clear and trustworthy visual presence.
Babel Advertising & Public Relations Identity
Complete brand and marketing material system for an advertising agency.
A full corporate identity and promotional package including logo, business cards, brochures, folders, envelopes, rollups, CD box, and website visuals for Babel Agency in Saudi Arabia.
Babel Advertising & Public Relations Identity
Complete brand and marketing material system for an advertising agency.
A full corporate identity and promotional package including logo, business cards, brochures, folders, envelopes, rollups, CD box, and website visuals for Babel Agency in Saudi Arabia.
Remas Saudi Holding Corporate Identity
Professional stationery and catalog identity for a holding company.
A complete business identity package including cards, envelopes, folders, letterhead, and catalog design, built around a formal corporate style for Remas Saudi Holding Company.
Inside Sudan Visual Identity
Bold tourism and cultural identity with print applications.
A visual identity project including logo design, indoor and outdoor print concepts, brochures, bags, and promotional materials designed to present Sudan through a strong and memorable brand style.
First Link Communications
Printed and digital catalog design for a telecom services company.
A corporate catalog and e-catalog project designed to present First Link’s communication services, mission, vision, and business profile through a clean and structured visual format.
First Link Communications
Printed and digital catalog design for a telecom services company.
A corporate catalog and e-catalog project designed to present First Link’s communication services, mission, vision, and business profile through a clean and structured visual format.
Dr. Alwehaibi Printed Materials
Printed communication system for healthcare services.
A complete set of medical print materials including cards, envelopes, folders, brochures, clinical forms, information pages, discount cards, and patient-facing documents.
Private Transportation
Corporate catalog and e-catalog for a transportation company.
A professional catalog design presenting company services, business positioning, and logistics capabilities through printed and digital formats.
Private Transportation
Corporate catalog and e-catalog for a transportation company.
A professional catalog design presenting company services, business positioning, and logistics capabilities through printed and digital formats.
NAMA Group for Travel and Tourism
Full travel and tourism brand system with print applications.
A complete visual identity package including cards, envelopes, folders, catalogs, brochures, CD materials, and promotional assets for a travel and tourism company in Sudan.
NAMA Group for Travel and Tourism
Full travel and tourism brand system with print applications.
A complete visual identity package including cards, envelopes, folders, catalogs, brochures, CD materials, and promotional assets for a travel and tourism company in Sudan.
NAMA Group for Travel and Tourism
Full travel and tourism brand system with print applications.
A complete visual identity package including cards, envelopes, folders, catalogs, brochures, CD materials, and promotional assets for a travel and tourism company in Sudan.
Router Consultants Identity System
Branding and stationery system for insurance consulting services.
A corporate identity package including logo, cards, envelopes, folders, brochures, and CD box materials designed for an insurance consultancy brand in Sudan.
Bavarian Auto Sudan
A4 brochures and advertisement designs for automotive promotions.
Promotional brochure and advertisement designs created for vehicle campaigns in Sudan, including Mahindra and Brilliance campaign visuals prepared for print marketing use.
Bavarian Auto Sudan
A4 brochures and advertisement designs for automotive promotions.
Promotional brochure and advertisement designs created for vehicle campaigns in Sudan, including Mahindra and Brilliance campaign visuals prepared for print marketing use.
Bavarian Auto Sudan
A4 brochures and advertisement designs for automotive promotions.
Promotional brochure and advertisement designs created for vehicle campaigns in Sudan, including Mahindra and Brilliance campaign visuals prepared for print marketing use.
FINAL THOUGHTS
More than individual projects, this experience represents years of building brands, developing digital solutions, and transforming ideas into complete business identities.
Working at DNA Smart Solutions (formerly Plusxe Media Agency) provided the opportunity to participate in projects that extended far beyond traditional graphic design or web development. Every assignment required understanding business objectives, managing creative workflows, coordinating production processes, and delivering practical solutions that created measurable value for clients.
From developing complete corporate identities and marketing campaigns to building ERP systems, designing websites, producing large-format print materials, and supervising installation processes, each project strengthened my ability to connect creativity with technology while maintaining quality, consistency, and business-focused thinking.
This multidisciplinary experience continues to influence the way I approach every new challenge today. Rather than viewing branding, software development, marketing, and production as separate disciplines, I learned to integrate them into a unified workflow where strategy, design, technology, and execution work together to achieve meaningful results.